Jeffrey Stewart reread the letter he had been given by an employee in the Marketing Department, a department housed in the main Viagra offices. It was from a pharmacist in northern California. The pharmacist insisted that the supply of Generic Viagra that he was receiving fell fall short of filling the needs of his customers.
Stewart laid that letter off to the side and picked up another letter. That was from a pharmacist in Seattle, Washington. It read almost like a carbon copy of the previous letter. The pharmacist wanted to be receiving a larger shipment of Generic Viagra. He indicated that he had noted a sudden rise in the demand for those ED pills.
Stewart knew that these letters could be good news, or they could mean trouble. A rise in the demand for Generic Viagra could hint at a similar rise in the demand for Generic Cialis. Stewart did not want to see lots of men seeking Generic Cialis. By the same token, he might not be able to cut-off the demand for Generic Cialis without diminishing demand for the product made and sold by his own company.
A chance look at the clock reminded Stewart that he needed to be heading home. He had promised his wife that he would be one of the onlookers at his son’s soccer game. Stewart put down the letters, and picked up his briefcase. He left the letters on his desk, but the words in those letters did not leave his mind.
Stewart enjoyed the chance to sit in the stands and cheer-on his son. Because the team that contained Stewart’s son won its game, the team members wanted to celebrate briefly after the game. At the make-shift celebration, Stewart found a magazine left on a seat by a too-enthusiastic team parent. It was the November, 2005 issue of the magazine Wired.
Stewart picked-up the magazine and leafed through its pages. His eye caught the title of one article: “Danger Zones.” Stewart began to read the short captions on the map that accompanied that article. One caption was attached to an arrow, an arrow that pointed to Seattle, Washington.
The article sought to point out places in the United States that could be seen as “danger zones.” They were places where a major disaster could conceivably take place. The caption linked by an arrow to Seattle was about an imagined “Landslide at Mount Rainer.” In that caption Stewart read these words: “According to the US Geological Survey, Mount Rainer presents the ‘greatest volcanic hazard’ in the Canada Range…” The caption described briefly how a possible eruption of Mount Rainer would pose a grave danger to large numbers of people. Stewart was thinking about that description when he noticed a second arrow on the magazine’s map.
That second arrow pointed to a city in northern California. Stewart read the caption that adjoined that arrow. It expressed warnings about a possible failing of the California levee system. That would lead to mass flooding in northern California.
Upon reading those captions, Stewart began to realize why he had received requests for larger shipments of Viagra to pharmacies in Seattle and in northern California. Some men had reasoned that during a disaster, their chances to enjoy usual forms of entertainment would be limited. They might thus choose to take part in more sex acts.
Young men who already used ED pills might want to make sure that they had an adequate supply. They were thus buying-up an increased number of ED pills.
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